{ "$comment": "Per-campaign intent. Hand-edited. The verifier NEVER writes this file. Status lives in status.json.", "$schema": "./status.schema.json", "version": 2, "campaigns": { "pl": { "$comment": "Filled example. Payroll leak recovery — Meta prospecting.", "label": "Payroll leak recovery", "vertical": "payroll", "channel": "meta", "host": "https://get.hlthy.cc", "status": "testing", "owner": "ops", "updated": "2026-08-12", "verify": true, "notes": "Mid-market payroll operators, 8-40 FTE. Core CVR is the single biggest lever; OTO2 take rate is second.", "steps": { "sales": { "path": "/payroll/wage-leak-checker/", "product_id": null, "price": null, "expected_markers": { "must_contain": ["wage leak", "diagnostic"], "must_not_contain": ["TODO", "PLACEHOLDER", "_template", "lorem", "EXAMPLE"], "checkout_url_pattern": null, "pixel_id": "META-PIXEL-PL", "conversion_event": "Lead" } }, "core": { "path": "/payroll/wage-leak-fix/", "product_id": "TODO_MAIN", "price": null, "expected_markers": { "must_contain": ["$27"], "must_not_contain": ["TODO_PRICE"], "checkout_url_pattern": "^https://checkout\\.stripe\\.com/", "pixel_id": "META-PIXEL-PL", "conversion_event": "Purchase" } }, "bump": { "path": "/payroll/wage-leak-fix/", "product_id": "TODO_BUMP", "price": null, "expected_markers": { "must_contain": ["$17", "bump"], "must_not_contain": ["TODO_PRICE"], "checkout_url_pattern": null, "pixel_id": "META-PIXEL-PL", "conversion_event": "Purchase" } }, "oto1": { "path": "/payroll/payroll-assist/", "product_id": "TODO_OTO1", "price": null, "expected_markers": { "must_contain": ["$47"], "must_not_contain": ["TODO_PRICE"], "checkout_url_pattern": null, "pixel_id": "META-PIXEL-PL", "conversion_event": "Purchase" } }, "oto2": { "path": "/payroll/case-study-payroll/", "product_id": "TODO_OTO2", "price": null, "expected_markers": { "must_contain": ["$497"], "must_not_contain": ["TODO_PRICE"], "checkout_url_pattern": null, "pixel_id": "META-PIXEL-PL", "conversion_event": "Purchase" } }, "ty_core": { "path": "/payroll/wage-leak-fix/thank-you/", "product_id": null, "price": null, "expected_markers": { "must_contain": ["thank", "fulfill"], "must_not_contain": ["TODO"], "checkout_url_pattern": null, "pixel_id": "META-PIXEL-PL", "conversion_event": "PurchaseConfirmed" } }, "ty_case": { "path": "/payroll/case-study-payroll/thank-you/", "product_id": null, "price": null, "expected_markers": { "must_contain": ["book a call"], "must_not_contain": ["TODO"], "checkout_url_pattern": null, "pixel_id": "META-PIXEL-PL", "conversion_event": "CallBooked" } } }, "tracking": { "pixel_id": "META-PIXEL-PL", "conversion_events": { "sales": "Lead", "core": "Purchase", "bump": "Purchase", "oto1": "Purchase", "oto2": "Purchase", "ty_core": "PurchaseConfirmed", "ty_case": "CallBooked" }, "utm_template": "utm_source={source}&utm_medium={medium}&utm_campaign={campaign}&utm_content={adset}&utm_term={creative}", "click_id_param": "fbclid", "attribution_window_days": 7 }, "assets": [ { "file": "creative/hook-v1.png", "type": "image", "label": "Hook A — wage leak frame", "channel": "meta" }, { "file": "creative/hook-v2.png", "type": "image", "label": "Hook B — penalty call-out", "channel": "meta" }, { "file": "creative/landing.mp4", "type": "video", "label": "Landing explainer 30s", "channel": "meta" } ], "checklist": { "checkout_live": true, "test_pay_verified": true, "ty_pages_reachable": true, "pixel_firing": true, "mirror_redirect_confirmed": true, "utm_validated": true, "planner_scenario_saved": true, "refund_policy_linked": false, "legal_page_reachable": true, "creative_approved": false }, "cpa_target": 35, "presets": { "conservative": { "cpm": 22, "ctr": 0.7, "lp_cvr": 28, "core_cvr": 2.5, "bump_rate": 14, "oto1_rate": 8, "oto2_rate": 3, "book_rate": 25, "impl_close": 18, "retainer_cvr": 30, "retainer_months": 4 }, "base": { "cpm": 16, "ctr": 1.1, "lp_cvr": 38, "core_cvr": 4.2, "bump_rate": 18, "oto1_rate": 12, "oto2_rate": 5.5, "book_rate": 35, "impl_close": 22, "retainer_cvr": 40, "retainer_months": 6 }, "aggressive": { "cpm": 11, "ctr": 1.6, "lp_cvr": 48, "core_cvr": 6.0, "bump_rate": 22, "oto1_rate": 16, "oto2_rate": 8, "book_rate": 45, "impl_close": 30, "retainer_cvr": 50, "retainer_months": 9 } } }, "_template": { "$comment": "Template entry — copy this block when adding a new campaign.", "label": "Campaign label — replace", "vertical": "VERTICAL_KEY", "channel": "meta", "host": "https://example.com", "status": "draft", "owner": "", "updated": "YYYY-MM-DD", "verify": false, "notes": "Free-form: source of benchmarks, sample size, last-updated date, anything an operator needs on first read.", "steps": { "sales": { "path": "/VERTICAL/DIAGNOSTIC_TOOL/", "product_id": null, "price": null, "expected_markers": { "must_contain": [], "must_not_contain": ["TODO","PLACEHOLDER","_template","lorem"], "checkout_url_pattern": null, "pixel_id": "", "conversion_event": "" } }, "core": { "path": "/VERTICAL/CORE_OFFER/", "product_id": "TODO_MAIN", "price": null, "expected_markers": { "must_contain": ["$27"], "must_not_contain": ["TODO_PRICE"], "checkout_url_pattern": "^https://checkout\\.", "pixel_id": "", "conversion_event": "Purchase" } }, "bump": { "path": "/VERTICAL/CORE_OFFER/", "product_id": "TODO_BUMP", "price": null, "expected_markers": { "must_contain": ["$17","bump"], "must_not_contain": ["TODO_PRICE"], "checkout_url_pattern": null, "pixel_id": "", "conversion_event": "Purchase" } }, "oto1": { "path": "/VERTICAL/ASSIST_TOOL/", "product_id": "TODO_OTO1", "price": null, "expected_markers": { "must_contain": ["$47"], "must_not_contain": ["TODO_PRICE"], "checkout_url_pattern": null, "pixel_id": "", "conversion_event": "Purchase" } }, "oto2": { "path": "/VERTICAL/case-study-VERTICAL/", "product_id": "TODO_OTO2", "price": null, "expected_markers": { "must_contain": ["$497"], "must_not_contain": ["TODO_PRICE"], "checkout_url_pattern": null, "pixel_id": "", "conversion_event": "Purchase" } }, "ty_core": { "path": "/VERTICAL/CORE_OFFER/thank-you/", "product_id": null, "price": null, "expected_markers": { "must_contain": ["thank"], "must_not_contain": ["TODO"], "checkout_url_pattern": null, "pixel_id": "", "conversion_event": "" } }, "ty_case": { "path": "/VERTICAL/case-study-VERTICAL/thank-you/", "product_id": null, "price": null, "expected_markers": { "must_contain": ["book"], "must_not_contain": ["TODO"], "checkout_url_pattern": null, "pixel_id": "", "conversion_event": "" } } }, "tracking": { "pixel_id": "", "conversion_events": { "sales": "", "core": "Purchase", "bump": "Purchase", "oto1": "Purchase", "oto2": "Purchase", "ty_core": "", "ty_case": "" }, "utm_template": "utm_source={source}&utm_medium={medium}&utm_campaign={campaign}", "click_id_param": "fbclid", "attribution_window_days": 7 }, "assets": [], "checklist": { "checkout_live": false, "test_pay_verified": false, "ty_pages_reachable": false, "refund_policy_linked": false, "legal_page_reachable": false, "pixel_firing": false, "mirror_redirect_confirmed": false, "assets_uploaded": false, "utm_validated": false, "planner_scenario_saved": false }, "cpa_target": 0, "presets": { "conservative": { "cpm": 0, "ctr": 0, "lp_cvr": 0, "core_cvr": 0, "bump_rate": 0, "oto1_rate": 0, "oto2_rate": 0, "book_rate": 0, "impl_close": 0, "retainer_cvr": 0, "retainer_months": 0 }, "base": { "cpm": 0, "ctr": 0, "lp_cvr": 0, "core_cvr": 0, "bump_rate": 0, "oto1_rate": 0, "oto2_rate": 0, "book_rate": 0, "impl_close": 0, "retainer_cvr": 0, "retainer_months": 0 }, "aggressive": { "cpm": 0, "ctr": 0, "lp_cvr": 0, "core_cvr": 0, "bump_rate": 0, "oto1_rate": 0, "oto2_rate": 0, "book_rate": 0, "impl_close": 0, "retainer_cvr": 0, "retainer_months": 0 } } } } }